Legal
Privacy Policy
Last updated: September 12, 2026
Introduction
ETHOS Lending, Inc., doing business as “ETHOS Lending” (“we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.
Information We Collect
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, and mailing address.
- Financial Information: Information you voluntarily provide in connection with a loan inquiry, including income, employment, and property details.
- Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and time spent on the site.
- Communications: Records of your correspondence with us, including emails, form submissions, and phone calls.
How We Use Your Information
- To respond to your inquiries and provide mortgage-related services.
- To process loan applications and pre-qualifications.
- To communicate with you about our products, services, and promotions (with your consent).
- To improve our website and user experience.
- To comply with legal and regulatory requirements.
Information Sharing
We do not sell your personal information. We may share your information with:
- Service Providers: Third parties who assist us in operating our website and conducting our business (e.g., loan processing, CRM systems).
- Regulatory Authorities: When required by law or to comply with legal processes.
- Business Partners: With your consent, to facilitate loan transactions or referrals.
Your Rights Under the CCPA
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose about you.
- Request deletion of your personal information.
- Opt out of the sale of your personal information (we do not sell personal information).
- Not be discriminated against for exercising your privacy rights.
To exercise these rights, contact us at MRK@ethoslending.com.
Your Privacy Choices: Do Not Sell or Share My Personal Information
We do not sell your personal information, and we do not share your personal information for cross-context behavioral advertising as those terms are defined by the California Consumer Privacy Act, as amended by the California Privacy Rights Act. This website loads no third-party advertising or analytics trackers, so no personal information is disclosed to advertising networks through your use of this site.
If you would like us to confirm this in writing, restrict the use of your personal information, or exercise any other privacy right described above, contact us at MRK@ethoslending.com. We will respond to your request within the timeframes required by California law.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure.
Cookies and Tracking
This website does not use advertising cookies, analytics cookies, or third-party tracking technologies. We do not load third-party trackers, advertising pixels, or cross-site analytics scripts on any page of this site. If we add any such technology in the future, we will update this Privacy Policy and provide a cookie notice before it is used.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
ETHOS Lending, Inc.
26391 Crown Valley Parkway, Suite 230, Mission Viejo, CA 92691
Email: MRK@ethoslending.com
Phone: (949) 720-1616